Special Event: Market Research - Learn From How Users Search Online

Presents an

Production

Tuesday, April 5, 2022 2:00 PM - 3:30 PM CST

Play-By-Play: Roger Bielicke, Founder, Unleash Insight
Color Commentators: Paul McKnight, CEO, EFS Energy
Brad Carr, Franchise Owner, The Row House

In this education workout session You will learn about:

PEOPLE & PROCESS

Align marketing, sales, operations, and administration towards a common goal.

TARGET AUDIENCE

Maximize primary audience then expand gradually into secondary audience while avoiding out-of- market audience.

CUSTOMER JOURNEY

Match marketing & sales messaging and response to each step in the customer’s journey.

COMPETITION

Understand barriers to entry helps to identify where most likely to win.

PERFORMANCE MEASUREMENT

What matters is revenue. Two ways to grow revenue: 1) More investment 2) Higher productivity.